Management
Joe Dunn, CEO and Founder
Joe founded DunnWell in 2003 with the simple idea that better information could lead to better outcomes in facility services delivery. In his 23 years in the cleaning and sanitation industry, Joe had observed that both facility owners and vendors lacked the information they needed to collaborate effectively on service delivery, and the relationship often lacked the trust that comes from good communication. Since its inception, DunnWell has led the industry in connecting facility services providers with facility owners through information technology that enables collaboration, builds trust, and optimizes outcomes.
Marshall Reu, SVP Corporate Development and Founder
Marshall Reu is a founder of DunnWell, and he leads DunnWell's corporate development efforts. Marshall began his career as an auditor and CPA with Price Waterhouse in 1983. In 1989, Marshall joined Alcatel, a large telecommunications provider, where he served in various senior financial management roles in the US and Europe. In addition to finance, Marshall also has experience managing HR and IT functions. A University of South Carolina graduate, Marshall founded DunnWell in April 2003.
Kris Kirpes, SVP National Accounts
Kris has 20+ years of experience in facilities management, specializing in the restaurant industry. Kris joined DunnWell in 2006, and he has been the primary driver of DunnWell's success in securing large scale national account customers such as Brinker International, Darden, and Ruby Tuesday. Â Kris and his team are responsible for all aspects of National Account relationships - from sales to customer service to quality assurance. Â Prior to DunnWell, Kris was the Senior Director of facility management at Brinker. Â Kris is a founding member of the Restaurant Facilities Managers Association (RFMA), having served on its board of directors since its inception.
Sean McLaughlin, SVP Operations and Customer Service
Sean McLaughlin joined DunnWell in 2008, and he currently serves the company as the leader of operations and customer service. Sean brings over 15 years of experience in maintenance, facility management and restaurant operations, (including 12 years with ARAMARK) to DunnWell. Sean is an OSHA 30 Certified Plant Maintenance Manager. He received his BS from Indiana University of Pennsylvania with a double major in Business and Hotel/Restaurant Management.
Billy Marshall, SVP Business Development
Billy is responsible for sales operations, marketing, product development, and technology at DunnWell. Billy comes to DunnWell with a long history of disrupting the industry status quo through technology innovation. Prior to DunnWell, Billy was the CEO and founder of rPath where he raised $25 million in venture capital and established the company as an early pioneer in the cloud computing market. Before rPath, Billy was an early employee at Red Hat where he ran product marketing and later North America sales during the six year period when Red Hat first created and then began selling an enterprise product. Billy began his career with IBM and General Electric holding various operations management, marketing, and sales positions. Billy was a fellow at MIT and holds masters degrees in management and engineering. Â He holds a bachelors degree in aerospace engineering from Georgia Tech. When not pushing the DunnWell agenda in the market, Billy revels in the time he spends with his wife, Jodi, and three daughters..
Paul Passaro, SVP and CFO
Paul began his career on Wall Street at the bond firm of Roosevelt & Cross, Inc.,and has subsequently served as the chief financial officer and chief operating officer of several privately-held businesses and nonprofits with as many as 1,400 employees. His management responsibilities have included leading finance, operations, strategic planning, human resources, and business development. A cum laude graduate of Williams College with a master’s degree in business administration from the University of North Carolina’s Kenan-Flagler Business School, he began serving as CFO of DunnWell in early 2011 through his CFO services firm, Brown-Locy Advisors. He and his wife, Kristi, are the parents of three very energetic school-aged children and reside in Chapel Hill, North Carolina.
Brian Smithwick, CTO
Brian Smithwick joined DunnWell in December, 2003 to begin work on ServiceNET - the information system Joe envisioned when he founded the company. As the CTO, Brian continues today as the driving force behind ServiceNET development after nearly 8 years with the company. Prior to joining DunnWell, Brian served for four years with Ipass.net and PortBridge Internet, regional internet service providers. Brian is a graduate of the North Carolina School of Science and Mathematics and Wake Forest University, and he holds a Master’s Degree in Communication from Texas A&M University.
Tom McVerry, VP of Fire Protection
Tom McVerry has been running DunnWell's Fire Protection Services division since March 2006. He is responsible for national account management and customer satisfaction, bringing a wealth of experience to DunnWell. Previously, he worked at SimplexGrinnell, a leading fire protection provider, for eleven years. Tom has held positions including Business Development Manager, Corporate Accounts Manager, Director of National Accounts and National Restaurant Systems Manager. He graduated from the University of North Carolina at Charlotte and is also a United States Marine Corps veteran.
News and Views
Defining Service Trade Technology
Since I have claimed time and again that DunnWell is a service trade technology company, I suppose it is time to define the category of service trade technology.
In the Search for Savings, Don’t Fight Inflation
Inflation will ultimately win, and quality will lose. Fight ignorance to discover savings that last.
DunnWell is No. 7 in NC Fast 40
The growth awards just keep coming.














